Photography is the art of “writing with light,” or in the words of the book of Esther: light and gladness, happiness and honor (8:16). This wonderful image for Purim from the Naomi Polani Collection, Tel Aviv History Museum, Courtesy of Muza, Eretz Israel Museum) of the Queen Esther Crown throws light on modern Hebrew culture and the history of Tel Aviv, auto-orientalism and new Jewish beauty norms, decorative art and photography
For several years, starting in the mid-1920s, as part of the Purim parades in Tel Aviv, Queen Esther was crowned annually. A special artistic crown was placed on her head, which is now displayed at the Tel Aviv Yafo City Museum alongside other items and photographs from the history of the Adloyada parade…In the 1920s, Baruch Agadati, one of the pioneers of Israeli dance and cinema, began organizing large-scale Purim balls in Tel Aviv. In 1926, for the first time, a beauty contest was held at the ball, in which Queen Esther was crowned. Agadati attempted to merge Jewish tradition with the beauty contest, but he faced sharp criticism for adopting a foreign custom
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The Purim celebrations from 1926 to 1931 included the crowning of the Hebrew Queen Esther, who led the parade wearing the Queen Esther crown — an artistic creation designed by the artist Haim Israel….The crown, made of silver threads interwoven with gemstones, became one of the symbols of the celebrations. At the time, the mayor of Tel Aviv, Meir Dizengoff, rode on horseback at the head of the procession and presented the crown to the chosen queen in a grand ceremony. Among the title winners was Riketa Chelouche, daughter of Avraham Haim Chelouche, one of Tel Aviv’s founders
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At some point, it disappeared and was forgotten. Many years later, the crown resurfaced when an anonymous individual approached the Museum of the History of Tel Aviv and offered to sell it for several tens of thousands of shekels. The museum, unable to afford the sum, turned to the Chelouche family, who donated the money in memory of Riketa, who had passed away at a young age. After a meticulous restoration process, the Queen Esther crown is now on display at the Tel Aviv-Yafo City Museum, one of five cultural institutions in Bialik Square.
