If you want to run on a blog a discrete series of posts around a specific topic (aesthetics, Kafka, etc), you I have to map it out the basic idea first. Then post it backwards, meaning that you post the first post introducing the series last, e.g. the one introducing the series. This way, readers scrolling down the homepage will encounter the series in proper order.
There a have been a couple of series here at Jewish Philosophy Place, which you can identify by the pictures:
NY State Fair: pigs, fried bacon, lights, moon, butter sculpture, chickens, cows
Holidays: Rosh Hashanah, Yom Kippur, Sukkot, Hoshanna Rabbah
Zionism: Judith Butler, Israel: Brenner, Zunz, Nahalal, Tel Aviv
Art & Aesthetics: Marilyn Braiterman Rare Books, Zionist Poster Art, Russian
Folk Art, New York photograph
Aesthetics and Jewish Philosophy
[projected] Kafka
What I like about a series is how it lends a temporary coherence to what looks like a continuous line of thought. That said, most of the series I’ve attempted are “interrupted” by posts not related to the series; probably because I was posting like mad about all kinds of different stuff; more importantly, because I had not yet come to the idea of a “blog series.” This requires discipline. Not posting willy-nilly, holding off on a post that’s off-series until the series is complete. (I may or may not try to do that with the Kafka after I finish the complete stories).
But an online series is only a tentative “thing.” Any semblance as to a “proper order” won’t last for very long. After several weeks, the precise sequence of posts won’t really matter once the series is inevitably knocked off the home page and off the “recent posts” column on the sidebar. Visitors to the site who happen upon an old post that was part of a series are most likely to do so in bits and fragments, not as part of coherent, intentionally organized series. They might find a particular post in the series, but in isolation, not this one next to that one in order. The original order may have mattered once, even if the serial form turns out to be a temporary ordering of discrete components.